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You don’t even know they exist, but in America, the Stanley cups are becoming a global obsession. → They are sold out within minutes⌛ → The company’s global revenue is estimated to $750 Million💰 → The company registered 275% year-over-year increase in Quencher sales📈 → They become a phenomenal success in 2020 after being there for 100 years😱 → They gained immense popularity on TikTok, with hashtags reaching billion of people But how did they become so popular ? Why are people going insane over them? What Marketing strategies can we learn from the brand’s success? Here is what I found 👇 |
1- The power of social proof 💥The success of the Stanley Cups can be attributed to the initial recommendation of the popular blog 'The Buy Guide,' which took a leap of faith in the Stanley Cup. The two founders not only loved the cup but also actively used it, and most importantly, they recommended it to their community. As a result, they formed a partnership with the company, reviewing it strategy and expanding their target audience to include women. |
2- The power of story tellingAt first glance, they're just cups made to drink water—durable, conveniently fitting in a cup holder, easy to carry, and large enough to keep up with a busy day. They maintain the freshness of your drink for 12 hours and even come with a straw. Yet, beyond their functional features, these cups have the power to transform your lifestyle. They help you become healthier, consistent with water intake, happier and ultimately help you become a better version of yourself. This is the story the brand keeps telling again and again. It's the story behind these cups that resonates with people and influences their decision to buy. |
3- The power of cognitive biasThe Stanley Cups are released in limited editions. Each time a new color is introduced, it comes within a restricted stock, driving people to frenzy to have the latest release. These cups are typically sold within hours, sometimes even minutes. Often, people register on a waiting list to ensure they are the first to get the next drop, turning the Stanley Cup into a collection item. The Valentine limited edition has even been sold out within minutes after its release on December, Insane 😱! This is the scarcity bias, used intentionally to create the illusion that limited stock is synonym of popularity. A strategy that has proven to be immensely successful for the brand. |
4- The power of social mediaVideos featuring the Stanley Cups have populated billions of views on TikTok,sparking an immense popularity surge on the platform and creating a wave of obsession among millions of young people. Bloggers, influencers, review accounts, and even ordinary individuals sharing posts about their favorite hydration accessory have all contributed to this phenomenon. The brand has successfully implemented an affiliate program, rewarding the most devoted and loyal customers who naturally create authentic content to recommend the brand. User-generated content feels more genuine, trustworthy, and is proven to be 100% more effective than paid advertisements. Your guide to customer reviews here If you want to shine in Social media platforms, here are some tactics to elevate your INSTAGRAM strategy 🔥 |
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