Basics your business need to get right before running paid ads

Running ads to grow your business? Paid advertising is one of the most powerful tools to boost visibility, generate leads, and increase sales. But here’s the hard truth: without a solid foundation, your ads can turn into a black hole for your budget.

Before you dive into platforms like Meta Ads or Google Ads, make sure you’re not making these common mistakes that could cost you more than just ad spend.

✅ Product market-fit: does your offer solve a real problem?

Paid ads aren’t a magic wand—they won’t sell a product or service that doesn’t solve a real problem for your audience.
Here’s what you need to ask yourself:

• Is your product valuable to your target audience? If it doesn’t solve a pain point or fulfill a specific need, it won’t resonate.
• Is it priced right? If it’s too expensive or feels irrelevant to your audience, no amount of ads will fix that.

When running paid advertising campaigns, start by understanding your audience’s needs and aligning your offer to match. A well-researched product-market fit is the foundation for any successful acquisition strategy.

✅ Is your website optimized?

Ads get people to click, but your website or landing page is where conversions happen—or don’t. If your landing page is cluttered, slow, or doesn’t match the message in your ad, your visitors will leave faster than they arrived.

What makes a good landing page?

• A clear, compelling message that aligns with your ad.
• Fast loading speeds (because no one likes waiting).
• A user-friendly layout with a strong call to action.

When running Google Ads or Meta Ads, your landing page must work hand-in-hand with your ad creative. The ad gets the lead, and the landing page closes the deal.

✅ Leads follow-up

Here’s where most businesses drop the ball. Once a potential customer clicks your ad, fills a form, sends a message, what happens next? Do you have a follow-up system in place, or are you just hoping they’ll come back?

Why follow-up matters:

• Email sequences, retargeting ads, or direct calls keep your brand top of mind for leads who aren’t ready to buy immediately.
• Most customers need multiple touchpoints before making a purchase.
• Without a clear follow-up plan, you’re leaving money on the table.

Use tools like email marketing, retargeting through Meta Ads, or even WhatsApp messages to nurture your leads effectively. Paid advertising isn’t just about clicks—it’s about creating meaningful connections that lead to conversions.

Build the right foundation for paid ads success ⚡

Paid advertising on platforms like Google Ads and Meta Ads can transform your business—when done correctly. Focus on these three pillars:

1. A product that solves real problems.
2. A high-converting landing page or website.
3. A strategic follow-up plan to nurture leads.

Once you have these in place, your paid ads will work smarter, not harder, to drive growth for your business.

Let’s work together 👇

If you want to make the most of your paid ads, I offer affordable packages for Google Ads and Meta Ads. My services are designed for small businesses and entrepreneurs in Luxembourg, helping you get real results without breaking the bank.

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