Social media success: The 4 lies you have heard about ⚡

Who doesn’t use social media platforms to search for a product or service? Whether it’s on Youtube, Linkedin, Instagram, Facebook and the list goes on... Social media platforms are the perfect platforms to discover, get entertain, learn and stay informed about everything going on locally and globally. For brands, social media platforms are incredible levers to effectively market their products/ services and attract customers.

Cutting through the noise and standing out on social media platforms isn’t an easy task. Building a community, establishing meaningful connections with an audience and consistently engaging them with the right, relevant content requires mastery and expertise.

However, there are some popular lies about what you need to do to build a thriving presence on social media and go viral. In Today’s Newsletter, I will break out those 4 misconceptions👇

❌ You don’t need a strategy to start on social media

This is probably the biggest lie you may ever hear😱. Unless you're creating your social profiles for fun, marketing a brand won't succeed without a clear and precise social media strategy. Your social media strategy is the compass that will guide you through the journey of building a powerful brand asset.

I may sound like a broken record, but strategy is everything. As a brand, you absolutely need to write down your objectives and goals and how you intend to achieve them.

You need to be clear about the messages you want to convey, what topics you need to educate on, and how to build the connection points with your audience.

❌ You need to invest only in one social media platform

It's a false statement that you should invest in only one social media platform. Everything depends on your audience and how they use social media platforms. Your audience's online social habits provide valuable hints to determine the social platforms worth investing in. Simply ask yourself these questions:

• Where do your potential customers hang out?
• Do your potential customers hang out in the same places, or are there distinct segments among them?
• Do they use just one social platform, two, or perhaps three?
• What type of content do they consume on each platform? Are they different types of content?

→ If different segments of your audience are present on different platforms, it's advisable to invest in multiple platforms to ensure you reach all potential buyers.

→ At the same time, if your audience hangs out in various social media platforms and consumes different types of content, you may consider investing in those platforms to offer content that resonates with everyone at all stages of the Marketing funnel.

❌ There is only one winning content format

There are various types of content formats, the most popular are the following: videos, blog articles, infographics, guides, webinars, lives, posts.

While video is definitely one of the most engaging and has the highest potential for virality, it doesn’t mean it’s the right one for your brand.

The right content format depends once again on your audience’s behavior and preferences. Which content formats does your audience interact, engage with, and consume the most? Answering this question will help you come up with content format suggestions for your brand.

However, the answer is the starting point. it will guide you on which content formats you should test and experiment as a part of your content strategy and plan. Through continuous testing and optimization, you will figure out the ideal mix of content format that deliver effectively your brand’s message and build a deeper connection with your audience.

❌ Your followers count is a KPI that reflects your success

It’s not the number of followers that matters, it’s how they engage with your brand that does. Because success is measured with profit and your followers count doesn’t actually reflect the real impact the numbers have on your sales or growth.

→ The true success is how you can convert your followers into buyers.

→ The true success is how you can sustain steady growth with the sales you are making

→ The true success is how much profit you are making.

Having a large social media following does not guarantee sales. Followers don’t contribute significantly unless they engage with your content and make purchases. So rather than focusing on this vanity metric, think about how you can convert your followers into real buyers 💪.

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