|
Read time : 1.30 minute Trust is the most valuable asset in business. Trust is what makes people believe in a brand, engage with it, buy from it. Social proof is a smart way to build trust. Displaying Social proof in your website provides evidence of the effectiveness of your products or services. So where to place social proof in your website to prompt your visitors to take action? |
|
72% of consumers say positive reviews and testimonials make them trust a business more according to Bigcommerce (Source). |
Social proof is the undeniable evidence of the value you bring to your current customers. It plays a crucial role into establishing trust with your potential customers and influencing their decision to make a purchase.
There are different forms of social proof:
👉Testimonials
👉 Reviews --> Your guide to customer reviews here
👉 Industry expert reviews
👉 Case studies
👉 User generated content (UGC)
👉 Industry insights
👉 Press reviews
Showcasing the positive experiences of your satisfied customers with your product or service provides compelling evidence for others to make a similar purchase. Here are 4 strategic spots to place social proof on your website. ⤵️
|
1- Homepage It’s the first page your visitors land on and spend the most of time. Needless to say, it is crucial to feature social proof to ensure that your satisfied customers feedbacks are not overlooked, especially if those visitors don’t explore any other of your website pages. 2- On your product or service page When people decide to learn more about your product or service and visit your product /service page, it is an indicator of their growing interest. Adding social proof reinforces their willingness to consider your product /Service as the right solution to solve their problem and make a purchase. 3- Cart page if you have an e-commerce website, it’s a no-brainer move to include social proof on your cart page. Why ? Because the average cart abandonment rate across all Industries is 69.57 Percent (Source), can you imagine ? So to stack the odds in your favor, position social proof right under the summary on the cart page to encourage people to take action and proceed to payment. 4- Dedicated page What could be better than having a dedicated page to showcase all the positive feedback you are receiveing from your customers ? Especialy when your customers have a lot of nice things to say about your brand and provide detailed feedback. |
|
Golden tips ⭐ Adding verified customers details like name, picture and link boosts credibility. ⭐ An effective way to gather feedback is through email survey. ⭐ A video testimonial is more impactful because it requires less cognitive effort for absorption. |
|
Example - Hubspot 👇 |