Boost your Instagram strategy with 3 effective tactics

Written by Loubna Amrani | 2/9/24 9:25 AM

Read time : 2 minutes

Instagram has 2 billion active monthly users. It’s the platform every brand should invest in, regardless of its industry, to foster brand awareness, build a community, drive engagement and conversions. Certainly, for achieving such goals, an effective social media strategy is crucial. I will be sharing with you 3 series of effective tactics you can apply to elevate your Instagram strategy easily💪.

Tactic #1 Master instagram SEO

Instagram SEO is basically the optimization of your account and your content to appear and rank as top results for search queries related to the topics you cover as a business/Brand. Searching in Instagram and other social media platforms has become a trend that is not going anywhere. So how to nail perfectly the Instagram SEO?

There are 2 strategic spots where to place relevant keywords for your business :

Your profile : this includes your account name, your user name, your biography.
Your posts’s captions.

In addition to those placements, you can enhance the performance and rankingof your Instagram through :

The hashtags in your posts and your stories.
Alternative text of your images and videos. The alternative text is crucial for impaired users or when images fail to load, providing a description of your image.

Concrete examples 👇

Example 1: profile

The main relevant keyword for my Free Newsletter is Digital Marketing. As you can see, I placed this Keyword in my account name, my user name and in my biography in form of Hashtag 👇.

Example 2: post's captions

I want people to find my posts whenever they are looking for a specific topic related to Digital Marketing in Luxembourg. Here is an example of one of my posts covering SEO content strategy, where I am using the caption to dive deep into the subject. Even without hashtags, the post will be easily found when someone will search for SEO content strategy because I included these keyword into the text. Additionally, I added 2 hashtags to enhance the chances for my post to rank for this topic.

Example 3: alt text

Here is an example of an alternative text for the images of my carousel. Each text describes what the image is about and will definitely help my post rank for this specific topic.

Golden tips:

⭐ Don’t know the keywords you should use ? Try this tool to explore keywords and search queries related to your business, products or services and check the article about how to Drive more qualified traffic to your Website.

⭐ Don't include 1 million keywords in your post. Add only the relevant one to your business or the topic you cover in the post. Go for 3 to 5 hashtags per post.

Tactic #2 Making engaging reels

Reels generate 55% more interactions than single-image posts on Instagram. It’s a no brainer that you should make at least one reel per week to improve your account’s reach. While there is not secret sauce of viral reels, here are some recommendations you can apply to make your reels engage a wider audience and elevate your Instagram strategy:

👉 Use trending audios : the power of music is undeniable. Use it to your advantage by adding viral audios to your reels. By searching for videos featuring viral audios, people will get to discover your reel and your brand. To find trending audios, scroll through dedicated Reels tab until you see an audio with an upward arrow.

👉 Make the first 3 seconds captivating : remember, your reels are not movies. Be short and sweet because you only have 3 seconds to hook your audience’s attention before they decided whether to continue watching.

👉Use the Instagram Reel templates to create incredible reels for your business in short time. Browse the template you like, add your own clips, videos or photos relevant to your reel and finally edit and customize you reel by adding text, stickers, or effects.

Concrete examples 👇

Example 1: trending audios

There are many ways to find trending audios.

1- Through the reel search tab
2- Through the Instagram reel templates with the song already added.
3- Through the music feature when you want to add an audio to your reel.

Example 2: Reel templates

As you can see in this reel template, every clip lasts 0,5 second. Choose only the content you judge relevant to the subject of you reel to ensure it engages your target audience.

Example 3: Reel hook

In the first 2 seconds, I announced right away the subject of my reel to captivate my audience's attention. This was also the title of my reel cover which completely aligns with its content and the first line of my caption.

Golden tips:

⭐ Create style guidelines for your social media accounts to ensure consistencyand establish a memorable and recognizable brand. This includes your brand’s color palette, fonts, visual elements, tone of voice, selected hashtags and emojis.

⭐ Triple your hooks : include your hook in the first 3 seconds of your reel, in your reel cover, and in the first line of your caption.

Tactic #3 Leverage your stories

Stories are crafted for storytelling. They are definitely one of the most effectiveformats for captivating your audience’s attention. They are easy to create and easy to consume. Here are my tactics for to elevate your Instagram strategy :

👉 Tell a story: create curiosity, intrigue and intensifying desire in your audience to know more and take action. You can unfold your story across multiple cards, and hold your audience attention from start to finish. A great way to make people spend more time on your profile and consume more of your content.

👉 Prompt people to interact with your stories : stories are designed for interactions. When your visitors engage with your stories, the algorithm works its magic and shows your content to your followers and similar audiences more frequently . A smart approach to expand your reach.

👉 Add hashtags : yes, Hashtags can be added into stories as well. They help your story get featured in a specific location or be associated with a specific topic.

Concrete examples 👇

Example 1: tell a story

There are many ways to tell a story. Focus on creating two positively intense moments in your storytelling, one at the beginning, one at the end. Here is an example of stories I made for 360 Digital Marketing Tale's Instagram account.

Example 2: encourage interactions

The more engagement you get for any type of content you publish, the more you improve your chances to skyrocket your reach. Stories are made for interactions, use it to your advantage. Add questions, poll, quizz, emoji reaction sticker, there are plenty of options.

Golden tips:

⭐ Stickers are a great way to add more fun and personality to your stories. Incorporate them to make your stories stand out.

⭐ Drive traffic to your website by adding a link into your story.

You found it useful? Join smart entrepreneurs and marketers who subscribed to this Newsletter, Subscribe to 360 Digital Marketing newsletter

View full post